The Mercury Division

They built powerful, good-looking vehicles at reasonable prices with distinguishable looks.

The growing mid-price market

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For the 1939 model year, the Ford Motor Company brought out a new car, the Mercury, a higher-priced entry that was marketed as the “Mercury 8” to help highlight its more powerful V8 engine.

 “Mercury 8”
The powerplant of the new Mercury 8 was a 239.4 cubic-inch flathead V8 that delivered 10 additional horsepower as compared to the Ford 221-cid V8 flathead mill.  

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Mercury

The handsome woody wagons featured sliding rear windows and with more steel construction and less wood content as the previous version.

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Mercury
The Mercury line saw few outside changes, slightly different front turn signals and chrome trim, but the dashboard received a re-working, featuring a new gauge cluster. A Mercury pace car convertible similar to this one, drove at the Indianapolis 500 on May 30th.   

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The Mercury Division